Recently Chipmaker Intel Corporation plays the game against Advance Micro Devices (AMD) and paid retailer not to sell PCs using chip made by AMD. This new accusation made by European Union Antitrust Regulators.
The ’statement of objections’ from the European Commission is an expansion of the 2007 charges that Intel gave computer makers rebates to limit their use of AMD chips or avoid them altogether.
According to this, commission is now weighing charges Intel unlawfully swindled with both the wholesale and retail channels in an effort to contain its rivals
Intel lawyer Steve Rodgers stated that “he was disappointed by the new charges, which centered on whether it was lawful or not to issue price discounts. The result will be higher computer prices because it prevents Intel from offering discounts“
Intel was given eight weeks to respond to the charges. It would study them in detail before responding to the Commission in writing.
So it is very surprising that technology giant is following such kind of unethical marketing strategies. There must be a healthy competition in the marketing. I hope in future, we will not hear or read such kind of shameful things again.
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