Frost Design was approached by American Express to develop global branding graphics for its new Asia-Pacific headquarters in Sydney. The aim of the graphics was to reinforce the global brand while engaging staff in an attractive work environment. Frost used historical imagery from the company's archive and black-andwhite photographs by Annie Leibovitz, from the 'Experience life' campaign. The imagery was then applied to floor-toceiling feature walls, desk mats, privacy film and room identification.
No comments:
Post a Comment