San Francisco - Microsoft on Wednesday unveiled a new plan to offer cash-back discounts of up to 6 per cent to customers who buy products using the company's search service.
Microsoft founder Bill Gates unveiled the program at a conference for advertisers at the company's Seattle area headquarters. The plan aims to use Microsoft's vast cash reserves to help it draw customers away from Google and cut into that company's lead in online advertising and
San Francisco - Google increased its share of US Internet search traffic in April, as its two closest rivals Yahoo and Microsoft failed to reach an agreement on a merger that might have helped them cut the company's lead.
According to figures released Thursday by researcher ComScore the company handled 61.6 per cent of search queries in April, compared with 59.8 per cent in March. Yahoo had 20.4 per cent of searches, down from 21.3 per cent, while Microsoft's share slipped to 9.1 per cent from 9.4 per cent.
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