Its hard not to be impressed with the strength of focus coming from IBM these days on sustainability. I’m ususally pretty sceptical about sustainability marketing efforts and IBM have a high hurdle to jump to reach a point of public credibility. But on the other hand technology companies, more than most sectors, are obliged to lead from the front in raising awareness of how sustainability is impacting the business and by offering real solutions to mitigate the effect and create new value whilst doing so. Just ask Greenpeace about this. Its a risky marcom exercise but IBM is succeeding with its idea of a smart planet because its not just a vacuous sloganeering platform. In fact, IBM is backing up the marketing schtick with serious intellectual effort both, in thought leadership to shake things up, and putting capital at risk to develop solutions that can move industry business models to a more sustainable footing.
Today IBM released the results of their latest global CSR survey of more than 200 senior executives. The findings are sobering but also somewhat encouraging. And if you thought all of this talk of sustainability would wash away in the toughening economy then think again. In fact, the opposite appears to be true:
Today IBM released the results of their latest global CSR survey of more than 200 senior executives. The findings are sobering but also somewhat encouraging. And if you thought all of this talk of sustainability would wash away in the toughening economy then think again. In fact, the opposite appears to be true:
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